About this book…

As a Certified Guerrilla Marketing Coach I created a 6-week coaching program… 21 Business Growth Hacks… to Get More Leads, Close More Sales and Dominate Your Local Market.

With the positive response to the coaching program, I thought many Business Owners, Entrepreneurs and Sales Professionals would benefit from these 21 Business Growth Hacks.

 I also included as a Bonus… The Lead Generation System So Powerful… I Stole It! (The Haddon Travel Case Study). This bonus section explains how Haddon Travel, a wholesale travel company specializing in Hawaiian Travel Packages for travel agents, used most of these 21 Business Growth Hacks to acquire our travel agency as a client. I then explain why and how these strategies work… so you can implement them into your lead generation program.

What You Will Learn…

·       Growth Hack #1: What Business Are You Really In?

·       Growth Hack #2: The Designated Guerrilla.

·       Growth Hack #3: How People Make Buying Decisions.

·       Growth Hack #4: How People Choose “Who” To Buy From.

·       Growth Hack #5: Why People Don’t Pay Attention or Respond To Your Marketing and Advertising.

·       Growth Hack #6: Life Time Value of a Customer or Client.

·       Growth Hack #7: Traditional Marketing vs. Lead Generation Marketing.

·       Growth Hack #8: Ultimate Competitive Advantage… “Top Of Mind Awareness”.

·       Growth Hack #9: The Power of “Double-Tapping”.

·       Growth Hack #10: Lead Generation Magnet .

·       Growth Hack #11: Educational Marketing.

·       Growth Hack #12: Law of Reciprocity.

·       Growth Hack #13: Law of Liking.

·       Growth Hack #14: Value-First Marketing (Lead Generation “Freemium”).

·       Growth Hack #15: The Marketing Success Triangle .

·       Growth Hack #16: The Right Target Market.

·       Growth Hack #17: The Right Marketing Message.

·       Growth Hack #18: The Right Delivery System.

·       Growth Hack #19: Irresistible Offer (The Godfather Offer).

·       Growth Hack #20: The “Trip Wire” Offer.

·       Growth Hack #21: Drip Marketing.

·       BONUS: The Haddon Travel Case Study: The Lead Generation System So Powerful… I Stole It!